Everyone that attends a VMworld conference and exhibition comes away smarter and better equipped to drive business strategies forward, no more so than the independent software vendors (ISVs), service resellers and channel partners. The conference is the ideal window through which to see both the supply and demand side of virtualization and cloud computing. What are the trends, promising products and business opportunities that will enable them to bring supply-and-demand sides together with their own added value? Under the banner of “No Limits.” the August 2014 VMworld in San Francisco delivered yet again.
VMworld is a mecca that draws together VMware’s vast ecosystem of technology and business associates, partners, complementary product and service providers, household IT names and more than a few outliers clamoring to break through the omnipresent noise.
Peak 10 was there again this year, this time as one of the 250+ exhibitors, a presenter in the Service Provider Pavilion, an invited guest speaker in the CommVault theater and, of course, as a VMware technology partner. Given that many of the 22,000 in attendance had private cloud infrastructure on their minds, the Peak 10 focus on Disaster Recovery-as-a-Service (DRaaS) resonated well with booth visitors and attentive audiences. So did the prospect of working with a provider offering both colocation and cloud services in an integrated portfolio to potentially augment their private clouds.
Like many others at VMworld 2014, we too were there to tap into the ecosystem. All the service layers are represented at VMworld … virtualization, computing, storage and networking. We can see what those outliers are working on, expand our own ecosystem of technology service partners, and connect with people we do business with or may wish to. That includes partners who will resell Peak 10 products and services, or use us as their “Powered by Peak 10” infrastructure for delivering their own services to customers. VMworld is unparalleled for networking opportunities and getting an early look at promising new technologies.
We bring back this intelligence gathering for its strategic value as indicators of where future new products and services that our customers may need are coming from. We constantly mine for information and trends that point the way forward, and identify the disruptors who may one day join VMware, EMC, Cisco, Zerto and others as our technology alliance partners. From a channel and reseller partner perspective, we want Peak 10 to be the kind company that partners proactively leverage in marketing themselves as a cut above the rest.