Energizing. Inspiring. Invoking. This is how I would describe Cisco Live 2014. And I am happy to report that Peak 10’s presence at this dynamic event did not go unnoticed.
Cisco® celebrated the 25th anniversary of Cisco Live in premier fashion. What started 25 years ago as a 200-attendee conference has exploded into a ground-breaking event that surpassed this year’s expected attendance – tallying in at 25,000 attendees and 200,000 virtual participants.
At the crux of the event was Cisco’s introduction of the Intercloud, and their laser focus on developing and implementing this innovative product to leverage the Internet of Everything. These bold initiatives energized partners and intrigued attendees to envision the future of cloud-based offerings.
A True Cisco Powered Partner
Thanks to our partnership with Cisco, Peak 10 was situated at the epicenter of the action and reaped the benefits of great exposure and positioning.
As a Cisco Cloud and Managed Services Advanced Certified Partner and among among the first data center and cloud providers to achieve the Cisco® Cloud Provider Certification with a Cisco Powered Cloud Infrastructure-as-a-Service (IaaS) designation, Peak 10 was invited into the Cisco Campus, an area dedicated to Cisco and Cisco-certified products and services. Within this knowledge-based hub, Peak 10 ran live demos of our cloud storefront, an integrated offering within Cisco’s Prime Service Catalog. This demo, which was also offered to a break-out-session crowd of 300 attendees, had attendees asking questions about our services and solutions, and seeking out other opportunities to interact with us.
Our collaboration with Cisco continued throughout the week as we joined forces to introduce and further educate attendees on our services and partnership. During a Cisco presentation on how customers and providers monetize the cloud, I was invited to offer real-world examples that highlighted and complemented the ideas put forth in the presentation. Cisco engineers joined us in the Ecosystem Partner Pavilion booth to provide insight and answer attendees’ questions. And in the World of Solutions, Cisco interviewed me for insight into Peak 10’s experience at Cisco Live, thoughts on the Intercloud innovation and the benefits of partnering with Cisco. The interviews will be edited and used in marketing initiatives by Cisco. Be on the look out.
More Opportunities and Exposure
On the opening day of Cisco Live, aptly named “Cloud Day,” Tara Heptinstall, Vice President of Marketing offered insight into the benefits of our disaster recovery (DR) cloud service. She was joined on stage by Ian Steele, Director of IT for the Tampa Bay Lightning, a professional hockey team based in Tampa, Florida. As a customer of Peak 10, Steele discussed how the Lightning organization leveraged Peak 10’s disaster recovery (DR) cloud service to provide itself with a DR solution. This joint presentation offered a real-life perspective on the value and differentiators of a Peak 10 solution.
Utilizing another opportunity to tout Peak 10’s value, Reggie Harris, manager of strategic alliances, presented “A Cloud Above Others.” Noting that Peak 10 is Cisco Powered, Reggie laid the groundwork to explain how not all clouds are the same and outlined the key differentiators that position Peak 10’s cloud services ─ including our Enterprise Cloud, which is designed to handle production workloads ─ above the rest.
While we were busy educating, learning and networking, back at the office Peak 10’s on-going social media efforts were creating buzz and driving traffic to our upcoming showcases – further promoting the great things we are doing at Peak 10.
As I look back on Cisco Live 2014, one of the more exciting affirmations of the week is the collaboration and solidarity that Peak 10 and Cisco have cultivated. Peak 10 has been an early-adopting, signature partner of Cisco. Our continued commitment to Cisco – and theirs to Peak 10 – moves each of us forward in the industry.