< ? php //If there is analytic campaign data, attempt to get the campaign_guid from that cookie if ( 1 === preg_match( '/pk10mkto-([0-9]+)/', $_COOKIE[ '__utmz' ], $match ) ) { $campaign_guid = $match[ 1 ]; } ?>

eBook: How Financial Organizations are Leveraging Mobile and Automation to Optimize the Digital Experience

How Financial Organizations are Leveraging Mobile and Automation to Optimize the Digital Experience
Shares

Setting the Stage for Total Digitalization in the Financial Sector

Digitalization has completely transformed the banking experience of the modern customer. Though the overwhelming sense of urgency
may not be evident to consumers, banks and insurance companies alike are scrambling to achieve successful adoption of digital initiatives that will benefit both customers and the decision making abilities of the financial organization itself—particularly through advanced mobile and automation capabilities. Business decisions of today and planning for the future are now driven by data.

Changes in the financial consumer’s digital experience are being precipitated by multiple industry drivers. First and foremost, the financial sector has very swiftly assumed a “grow now” mentality—a stark difference from the cost-cutting mindset that dominated the market following the crash of 2008. The Peak 10 Financial Services and IT Study: Tackling the Digital Transformation revealed that most financial organizations have healthy IT budgets, and ambitious expectations for generating more revenue; 50% of financial organizations expect their IT budgets to increase within the next two years.

DOWNLOAD THIS EBOOK TO READ MORE

Fine tune your content search

Download my eBook

We can 99.99% guarantee that you will be smarter by reading this eBook.

About Peak 10

"Our values are the foundation for everything we do at Peak 10, and are ultimately what enable us to earn our customers' business and their trust."
David H. Jones,
Board Member, Peak 10 + ViaWest