Disasters aren’t seasonal. They don’t abide by any calendar or schedule. They are not necessarily more prevalent certain times of the years than others. That’s why every season can be considered the “season for DR planning.”
They’re Not All Natural
There’s a tendency to associate DR planning with headline-grabbing natural disasters like hurricanes, floods and the obnoxiously prevalent snowstorms that seemingly want to extend well into spring ─ and justifiably so. But the reality is that these are often disasters we can predict and prepare for with a little help from weather forecasters. The disasters that are likely to catch us (and our customers) off-guard are those that are unexpected.
A hacker takes down a web site, or a sudden traffic spike to a web site overwhelms the servers bringing site access to a halt. A disgruntled employee steals classified data, or a trusted employee somehow loses a laptop containing sensitive data.
A broken water pipe or an electrical fire in a neighboring suite in a multi-tenant building spreads to another tenant’s office, causing it to lose power or making it uninhabitable or inaccessible or, quite possibly, destroying essential IT assets and data. Or perhaps an essential piece of equipment malfunctions, causing a power surge or a rapid increase or decrease in humidity or temperature, causing damage to essential IT infrastructure.
That’s why the time to educate your customers about the importance of having a DR plan in place is now. Don’t wait until hurricane season is approaching, or the weather service is predicting massive flooding. Don’t think that because a customer is located in a geographic region where the risk of natural disaster is low the urgency for disaster planning is any less urgent.
For one thing, natural disasters have a way of sneaking up on us. Who would have thought an earthquake could hit the Atlantic coast or a tornado would hit California? It happens ─ not often, but when it does it can be disastrous. And as previously discussed, there’s no specific season for hackers and other manmade disasters.
So how do you impress upon customers the importance of disaster recovery planning? Show them the statistics of the financial ramifications of not having a plan in place. The Internet is full of good information. There are plenty of headlines in the media as well that point out the damage to companies’ reputation and the associated loss of business and compliance fines when data breaches occur.
Resources at Your Fingertips
Peak 10 can help you educate your customers on the importance of disaster planning. Here are a few blog posts that will be beneficial:
This DR check list may also prove useful:
In terms of solutions that could be extremely beneficial components of your customers’ disaster recovery plans, point them to the Peak 10 Recovery Cloud. (You’ll find other DR resources on that page as well.)
The time to educate your customers about DR planning is now. What are you waiting for?